"The Mom Test", by Rob Fitzpatrick

Its full and clearer title is “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you”.

If you are a founder working through Customer Discovery, or even a Product Manager, I highly recommend “The Mom Test” by Rob Fitzpatrick which I just read.

Helped me identify some mistakes I am making, and gave me quite a few good actionable insights and questions to use.

It came out in 2013. Wish I had found it earlier!

You can find it here on Amazon:

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you eBook: Rob Fitzpatrick: Amazon.co.uk: Kindle Store
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you eBook: Rob Fitzpatrick: Amazon.co.uk: Kindle Store

The audiobook (available here on Audible) is read by the author, so makes it more “real”.

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Official website:

The Mom Test - a book by Rob Fitzpatrick
How to talk to customers and learn if your business is a good idea when everyone is lying to you.

(All links are “clean”, ie no affiliate links)

Have you read another book on the topic that you recommend?