"The Mom Test", by Rob Fitzpatrick
Its full and clearer title is “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you”.
If you are a founder working through Customer Discovery, or even a Product Manager, I highly recommend “The Mom Test” by Rob Fitzpatrick which I just read.
Helped me identify some mistakes I am making, and gave me quite a few good actionable insights and questions to use.
It came out in 2013. Wish I had found it earlier!
You can find it here on Amazon:
The audiobook (available here on Audible) is read by the author, so makes it more “real”.
(All links are “clean”, ie no affiliate links)
Have you read another book on the topic that you recommend?